Online retail and cross-border distribution for consumer brands.
We buy from manufacturers and authorized distributors, sell through U.S. online channels, and supply retail in Latin America — with pricing policies and brand guidelines respected at every step.
Three channels, one buyer.
A single purchasing team sources for every channel, so brands work with one account and one set of documents.
U.S. online retail
We sell to U.S. consumers through our own web store and major online marketplaces, with inventory held in professional fulfillment centers.
Import and export
We consolidate purchases in Miami and export to Latin America on a regular schedule, handling freight and customs paperwork.
Retail in Venezuela
Our retail store in Caracas, OrdenWeb, sells technology and general merchandise in store and online.
Categories we carry and are expanding into
How we protect your brand.
We would rather grow slowly with authorized partners than move volume that hurts a brand. These are the terms we work under with every supplier.
Authentic product only
We buy exclusively from manufacturers and their authorized distributors, and keep every invoice on file.
MAP / MAPP compliance
We advertise at or above your minimum advertised price on every channel, without exception.
Written channel authorization
We tell you where we sell and request your written approval before listing on any third-party marketplace.
Accurate brand presentation
Your approved images, descriptions and packaging. We report counterfeit or misleading listings when we see them.
Consistent stock
Regular reorders keep your products available, so customers do not turn to unauthorized sellers.
No resale to other resellers
Product we buy from you goes to end customers only — never diverted to other wholesalers.
From application to reorder.
Account application
We send our resale certificate, EIN confirmation and trade details, and review your reseller policies.
Opening order
A first order across a few SKUs, invoiced to our company exactly as registered.
Receiving & fulfillment
Goods ship to our U.S. receiving partner, are inspected and placed into fulfillment.
Reorders
We reorder on sell-through and keep you informed about pricing and listing issues.
Backed by an operating group in software and retail.
The same team runs three companies. Our purchasing, inventory and invoicing live in one ERP that we implement for our own clients.
SOFTHARD Solutions US
Florida LLC for U.S. e-commerce, wholesale purchasing and export. This site.
Soluciones SoftHard
ERP implementation and custom software for businesses, with clients in Venezuela and the United States.
solucionesofthard.comOrdenWeb
Technology retail store in Caracas: laptops, design tablets, cameras, 3D printers and accessories, in store and online.
ordenweb.com.veBrands and distributors: talk to our purchasing team.
Send us your line sheet or reseller requirements. We reply in English or Spanish.